To help solve that problem, Google turned to Dexence. Together, we developed an interactive, e-learning app to help democratize the Brazilian AdWords market.
The app’s success hinges on the philosophy that learning doesn’t need to be difficult. By using strategies like Machine Learning, Gamification, and feedback-driven updates, the app molds itself to suit each user’s unique experience.
The app also incorporates a variety of content types and functionality to help increase engagement and retention. Interactive exercises, video how-tos, and easily digestible tips all come together to keep boredom from creeping in. The result is a simple and intuitive way for people to master Google AdWords.
The application is ready for release in Brazil, but it’s important to note that that will only represent the beginning. The same challenges that inhibit Adwords adoption in Brazil exist all around the world. And the design, educational principles, and functionality that make our app so effective in Brazil, will make it equally effective elsewhere. After its Brazilian release, Google plans to implement the app in a number of other emerging markets, such as Mexico, Chile and Indonesia.